WPCode Logo

PubMatic

PubMatic is a digital advertising platform that optimizes programmatic ad transactions for publishers and advertisers.

_curtime

This cookie stores the current timestamp.

ADUSERCOOKIE

PubMatic UserId. this identifier to identify each user uniquely. Some of the uses of this anonymous identifier are to support…

camfreq_

This cookie is set for each campaign and indicates the number of times (e.g., frequency) that a particular advertisement may…

chk

This cookie is set on Google Chrome browsers that have a version less 67 or non-Chrome browsers, and is used…

chkChromeAb67

This cookie is set on Google Chrome browsers that have a version above 67 and is used for testing purposes.

chkChromeAb67Sec

This cookie is set on Google Chrome browsers that have a version above 67 and is used for testing purposes.

chkSecSet

This cookie is set on Google Chrome browsers that have a version less 67 or non-Chrome browsers, and is used…

COKENBLD

This cookie sets a flag to “true” if cookies are enabled on the user’s browser.

DPFQ

This cookie stores information regarding the number of times that a partner’s pixel is loaded by a user’s browser. This…

DPPIX_ON

These cookies enable PubMatic to properly sync cookie IDs with our partners by ensuring that our partners do not override…

DPSync

Keeps list of DMP pixel Id’s PubMatic synced with so far PubMatic does userId sync up with DMP’s. This cookie…

f5_cspm

This cookie name is associated with the BIG-IP product suite from company F5. It is used to monitor page load…

FPtrust

This cookie is a session cookie used to support the opt-out process via the Network Advertising Initiative.

ipc

This cookie is a short-lived cookie that stores information needed to coordinate cookie syncing.

KADUSERCOOKIE

PubMatic UserId. this identifier to identify each user uniquely. Some of the uses of this anonymous identifier are to support…

KCCH

To avoid race condition in PubMatic userId generation, showad.js / universalpixel.js set this cookie first. if and only if not…

KRTBCOOKIE_

Registers a unique ID that identifies the user’s device during return visits across websites that use the same ad network.…

KTPCACOOKIE

We use this cookie to check if third-party cookies are enabled on the user’s browser.

pi

This cookie enables us to determine which set of pixels needs to be executed on the browser.

PMDTSHR

This cookie is set for Komli ad server and is used for default impression when other data is not available.

PMFREQ_ON

This cookie ensures the proper functioning of the camfreq and pubfreq cookies, described above, in situations where one cookie may…

pp

This cookie tracks the last publisher website that you visited that contained an advertisement served by PubMatic.

pubfreq_

This cookie is set for each advertising network and indicates the number of times (e.g., frequency) that a particular advertisement…

PUBMDCID

Registers a unique ID that identifies the user’s device during return visits across websites that use the same ad network.…

PUBRETARGET

Pixel expiry. Used to indicate if user must be considered for various re-targeting ad campaigns running in PubMatic system.

pubsyncexp

Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This…

pubtime_

This cookie stores the period of time after which ad frequency counters reset.

PUBUIDSYNCUPFQ

This cookie indicates the last time that we synced IDs with our partner.

PugT

It is used to track when the cookies were updated on the browser. It is used to limit the number…

SPugT

This cookie is used to track when the server-side cookie store was last updated for the browser, and it is…

SyncRTB

Keeps list of DSP pixel Id’s PubMatic synced with so far. PubMatic does userId sync up with DSP’s. This cookie…

SYNCUPPIX_ON

These cookies enable PubMatic to properly sync cookie IDs with our partners by ensuring that our partners do not override…

USCC

This cookie enables PubMatic to sync user IDs properly in situations where multiple advertisements might appear on the same webpage.