Optimizely

Optimizely is a digital experience platform for A/B testing and personalization to enhance user engagement and conversion rates.

When Optimizely loads a URL, the snippet places the cookie to get the current domain, for the purpose of whether…

Stores a visitor’s unique Optimizely identifier. It’s a combination of a timestamp and random number. No other information about you…

Stores a boolean indicating whether the visitor has opted out of participating in Optimizely-powered experimentation.

After Optimizely has executed a redirect experiment, stores various data from the original page so that Optimizely still has access…