Adform

Collects data on the user across websites – This data is used to make advertisement more relevant.

Used to determine if browser related information has been collected

Used to determine if browser of user accepts cookies or not

Registers max. number of impressions (frequency cap) for compound banners

Unique value to be able to identify cookies from users (same as uid)

Checks if a new partner cookie synchronization is required (cookie set by ad server)

Checks if a new partner cookie synchronization is required (cookie set during cookie synchronization )

Identifies the last click membership for third-party pixels on advertiser’s pages

Unique value with which the user is identified by DigiTrust, an independent industrial body

Registers max. total number of impressions (frequency cap) for expanding advertisements (expandables)

Registers daily max. number of impressions (frequency cap) for expanding advertisements (expandables)

Checks if a new partner cookie synchronization is required

Opt out cookie for specific advertiser

Unique value that records info about consecutive ads – includes: total impressions, daily impressions, total clicks, daily clicks, and last…

Security token for opt out functionality

Used to determine if browser of user accepts third party cookies or not

Contains a unique ID to identify a user