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Records anonymous user data, such as IP, geographical location, websites visited and ads clicked on, in order to optimise visualisation of ads according to user movement around websites using the same advertising network.

Duration: 1 month

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Google Ads

Google Ads is an online advertising platform that enables businesses to create targeted ads displayed on Google search results and partner sites.

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DoubleClick/Google Marketing

A comprehensive digital advertising platform for managing campaigns, optimizing performance, and analyzing audience data.

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ComScore

ComScore provides audience measurement and analytics services to help businesses understand consumer behavior across media platforms.

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