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‍Identifier (ID) generated by Blue to ensure that a user is not identified more than once and generates duplication in the system, even if he/she leaves the internet browser and generates another browsing session.

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Other Services

BlueKai

BlueKai is a data management platform that enables brands to collect, analyze, and utilize consumer data for targeted marketing.

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Blueconic.com

Blueconic is a customer data platform that helps businesses manage and activate their customer data in real-time.

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TikTok

A social media platform for creating, sharing, and discovering short videos, often featuring music and creative effects.

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