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SR

Unique value that records info about consecutive ads – includes: total impressions, daily impressions, total clicks, daily clicks, and last impression date

Duration: 1 day

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Google Ads

Google Ads is an online advertising platform that enables businesses to create targeted ads displayed on Google search results and partner sites.

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DoubleClick/Google Marketing

A comprehensive digital advertising platform for managing campaigns, optimizing performance, and analyzing audience data.

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ComScore

ComScore provides audience measurement and analytics services to help businesses understand consumer behavior across media platforms.

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